Choose from one of two innovative and distinctive marketing degrees at the °ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼, where our strong links to industry and fantastic location in the heart of the Thames Valley will help you make valuable connections early on in your studies.
Accreditation
Both our courses are accredited by the Chartered Institute of Marketing (CIM). Our partnership with the CIM gives you the opportunity to gain industry-recognised qualifications at an accelerated pace after graduation through the CIM Accredited Degree programme scheme.
Flexibility and choice
Our courses are built on a foundation of core modules that ensure you develop a breadth of knowledge of marketing, consumer behaviour and business topics.
You will have the flexibility to tailor your course to your interests, and select optional modules within other areas at the University, such as Henley Business School, the Department of Psychology, and the Department of Food and Nutritional Sciences.
Learn from industry experts
Our academics and researchers influence government policy, new innovation and product development.
When transferred to a teaching environment, our research excellence enables students to develop similarly excellent research skills that are highly regarded by employers.
Modern learning facilities
Our modern building features lecture theatres, student PC rooms with printing facilities and dedicated study space. In addition, you will have access to our undergraduate common room with study and social space and a cafe.
You will have 24-hour access to PC facilities and wireless internet use. Email, file storage and library access are provided to all students and many resources are available from anywhere, including via mobile devices, allowing you to study when and where it suits you. Interactive online tools, including our virtual learning environment, provide you with study resources and learning materials.
Having a food-specific degree from such a respected university opened up so many doors when applying for graduate jobs. After two years on the graduate scheme at Unilever, followed by jobs with Innocent and Danone, I now head up sales at Nyetimber.
Joanne Gunn, BSc Food Marketing and Business Economics
Join our alumni community
In your second year, you'll have the opportunity to sign up for our Thrive career mentoring scheme, where you will be partnered with an alumnus. Our mentors are all successful professionals who create an environment where you can discuss your aspirations and test your ideas about graduate life.
Once you graduate, you have the opportunity to become part of our alumni community – a worldwide network of more than 107,000 people.
Being an alumnus of Reading gives you some great benefits, such as:
- alumni discounts for further study
- one-to-one careers advice for a year and ongoing networking opportunities
- subscription to our annual Connected magazine and regular e-newsletters
- access to an online global community
- events and reunions
- Library, sports and accommodation discounts.
Our courses
We offer two innovative marketing degrees: BSc Consumer Behaviour and Marketing, and BSc Food Business and Marketing. Both courses are available with Foundation or Placement Year and are accredited by the Chartered Institute of Marketing (CIM).
How you'll study
Our teaching reflects changing trends and emerging technologies within the sector. You'll work on projects with real clients and develop core skills and techniques through varied study methods and research work.
Life in the Department
Join a thriving community of students and staff from over 80 countries in our School of Agriculture, Policy and Development – home to the Department of Agri-Food Economics and Marketing.