MSc Consumer Behaviour

Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree.

Study at the UK’s leading university for environmental and ethical performance (the 澳门六合彩开奖记录 is ranked 1st in the People and Planet University League, 2023/24).

This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in.

This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise your visibility with an array of external organisations.

Choose MSc Consumer Behaviour at the 澳门六合彩开奖记录

You will:

join the highest placed UK University for Agriculture and Forestry at 22nd in the world (QS World Rankings by Subject, Agriculture and Forestry, 2024), with its own farms and specialist facilities
embrace the latest consumer behaviour thinking, and gain the skills knowledge and understand you need to move your organisation forward
problem-solve internal and external client-led projects, facilitating active learning throughout your studies.

Joining this programme means you’ll also be joining the Graduate Institute of International Development, Agriculture and Economics in our School of Agriculture, Policy and Development, where we are committed to empowering change through our teaching and research. Our academics tackle some of the world’s most pressing issues across their respective fields of expertise, and our mission is to make a difference in the context of the .

Your learning environment

Choose from a diverse range of modules that aim to give you the knowledge and skills you need to have an impact and be part of global change.

You can also choose to undertake an optional placement during semester 2.

Class sizes vary by module, but emphasis is always placed on good contact with lecturers.

Learning occurs across a variety of:

interactive learning methods
seminars
lectures
tutorials
participation in the classroom: debates, discussions
field trips.

You will also have opportunities for research, networking, and personal development, as well as access to modern study resources and employability support. We also offer study skills support that’s tailored to our School’s master’s students.

The Graduate Institute of International Development, Agriculture and Economics

As an MSc Consumer Behaviour student, you’ll be a member of the School’s Graduate Institute of International Development, Agriculture and Economics (GIIDAE).

GIIDAE attracts a diverse community of master’s students from more than 40 countries, and holds diversity, equality and high-quality teaching and learning as core values in its approach to education.

GIIDAE has an active scholarship programme. Visit our dedicated scholarships webpage for more information about scholarships, bursaries, and other sources of funding.
Visit the GIIDAE website for more information about the modules you can take during your degree.

Overview

Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree.

Study at the UK’s leading university for environmental and ethical performance (the 澳门六合彩开奖记录 is ranked 1st in the People and Planet University League, 2023/24).

Choose MSc Consumer Behaviour at the 澳门六合彩开奖记录

You will:

join the highest placed UK University for Agriculture and Forestry at 22nd in the world (QS World Rankings by Subject, Agriculture and Forestry, 2024), with its own farms and specialist facilities
embrace the latest consumer behaviour thinking, and gain the skills knowledge and understand you need to move your organisation forward
problem-solve internal and external client-led projects, facilitating active learning throughout your studies.

Learning

Your learning environment

Choose from a diverse range of modules that aim to give you the knowledge and skills you need to have an impact and be part of global change.

You can also choose to undertake an optional placement during semester 2.

Class sizes vary by module, but emphasis is always placed on good contact with lecturers.

Learning occurs across a variety of:

interactive learning methods
seminars
lectures
tutorials
participation in the classroom: debates, discussions
field trips.

The Graduate Institute of International Development, Agriculture and Economics

As an MSc Consumer Behaviour student, you’ll be a member of the School’s Graduate Institute of International Development, Agriculture and Economics (GIIDAE).

GIIDAE has an active scholarship programme. Visit our dedicated scholarships webpage for more information about scholarships, bursaries, and other sources of funding.
Visit the GIIDAE website for more information about the modules you can take during your degree.

Entry requirements

Entry requirements

Normally a good undergraduate honours degree (high 2:2 or above), or equivalent from a university outside the UK. Applicants who have relevant career experience are also welcome to apply.

Students may join immediately after their undergraduate degree, or after some years of employment to enhance career prospects by acquiring further skills.
For a list of requirements by country, please visit our Country-Specific Information page.

Your personal statement

Your personal statement needs to demonstrate that you understand what the course is about, your motivation for studying, and what you would like to get out of your studies. You may reflect on paid or unpaid experience in the field to help support your personal statement.

Language requirements

Applicants may need to provide evidence of their ability to study in English (if required by UK Visa and Immigration). Our online list of English language tests and qualifications is routinely updated, so please check to see if you already have an acceptable qualification or test, and for the most recent changes to language requirements.

If you have any questions about your evidence of English language proficiency, please email pgadmissions@reading.ac.uk.

IELTS: 6.5 overall with no element less than 5.5 (or equivalent).

Pre-sessional English language Programme

Our Pre-sessional English Programme is for international students who need to meet their degree programme English language requirements.

Our courses equip you with the skills and language needed for academic success, including critical thinking, self-reflection, learner autonomy, research skills and integrating sources. The Pre-sessional English Programme is accredited by the global association of Lecturers in English for Academic Purposes, which guarantees you will receive a high-quality student experience.

To find out more, visit Pre-sessional English.

Structure

Modules

Compulsory modules

Individual Capstone Project

Put the knowledge you’ve acquired during your master’s programme into practice and address a consumer behaviour-related problem or area of research. You’ll develop skills such as independent investigation, practical application of theories, in-depth study of consumer behaviour, and project planning and management skills within deadlines.

Consumer Behaviour: Concepts and Theory

Cultivate a comprehensive grasp of consumer behaviour concepts and theories, with an emphasis on their practical application across different settings and contexts, such as food consumption.

Research Methods in Economics and Marketing

Gain an in-depth understanding of research methods in economics and marketing and learn to design and conduct original research projects. You’ll explore the key concepts, theories, and methodologies used in economics and marketing research, and develop the practical skills to collect, analyse, and interpret data.

Applied Consumer Behaviour Project

Gain essential business management knowledge, skills, and critical thinking, , through a consumer behaviour-related project. You’ll build teamwork confidence and develop a robust problem-solving mindset.

Nudge, Motivation and Behaviour Change

Explore and evaluate theories, models and techniques for behaviour change including when, how and where to apply them appropriately, ethically and effectively, in order to formulate appropriate behaviour change strategies.

Optional modules

Food Policy and Supply Chain Management

Investigate food policy and supply chain management, focusing on the impact of regulations. Analyse government intervention, assess strategies for addressing issues like unhealthy diets and food safety. You’ll also develop critical thinking skills to evaluate the effectiveness of policies in modern food supply chains.

Consumers, Producers, Markets and Trade

Apply rigorous microeconomic reasoning to analyse consumer, producer, market, and trade behaviours, exploring internationally recognised case studies and research topics. You’ll delve into key concepts of behavioural economics and theoretical aspects of international trade.

Food Security and Global issues

Explore the complex, sometimes contentious, yet crucial relationship between food and global development. You will gain a broad but comprehensive understanding of the challenges and opportunities associated with producing, accessing and consuming food in different parts of the world.

Poverty, Inequalities and Gender in Development

Explore poverty, inequality, and inclusive development, with a focus on the historical context of “gender” and critically assess social policies, emphasizing gender perspectives. Learn about equity, inclusion, and rights, applying gender analysis to address issues like poverty.

Advanced Marketing, Advertising and Branding

Explore advanced marketing theory and practice through interactive lectures and a virtual Marketplace Simulation gaming activity. You'll learn about core marketing principles like segmentation, targeting, positioning, pricing, and distribution, while exploring brand development and the role of integrated marketing communications in marketing planning.

Contemporary Issues in Consumer Behaviour

Explore the impact of ethics, globalisation and consumerism and how they’ve shaped the new regulatory state in the UK. Develop an awareness of how changes in the theory and practice of regulation affect consumer markets, as well as how consumers are empowered and protected in different sectors.

Concepts and Practices of Communication

Discover how social and technological change in development contexts is influenced by communication processes. You'll learn about theories of communication for development, how to design and implement communication strategies and interventions, and how to critically assess communication channels and approaches.

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the 澳门六合彩开奖记录.

Fees

New UK/Republic of Ireland students: £11,750

New international students: £25,850

Tuition fee information

The fees listed are for full-time study, unless otherwise stated. Fee information will be confirmed in offer letters sent out to successful applicants. You can find further information, including information for part-time study, through our dedicated fees and funding page.

EU student fees

With effect from 1 August 2021, new EU students will pay international tuition fees. For exceptions, please read .

Additional costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

The Graduate Institute of International Development, Agriculture and Economics also offers a number of scholarships.

Careers

Your MSc Consumer Behaviour degree will prepare you for work in marketing, communication and marketing research. The programme is also relevant if you’re interested in a career in public health and understanding consumer choices.

A wide variety of visiting speakers and field trips means you’ll have many opportunities for networking, while competitive internships, placements, and research dissertations provide opportunities to showcase your skills, undertake field research, or link with organisations in the development sector.

澳门六合彩开奖记录