MQ1SAM: Sales and Marketing

Module code: MQ1SAM

Module provider: Marketing and Reputation; Henley Business School

Credits: 20

Level: 4

When you'll be taught: Full year

Module convenor: Dr Irute Karanicholas, email: i.karanicholas@henley.ac.uk

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: No placement specified

Academic year: 2024/5

Available to visiting students:

Talis reading list:

Last updated: 19 November 2024

Overview

Module aims and purpose

The module aims to introduce students to marketing and sales from both practice and theory perspectives.Ìý Ìý

The module will explore the concepts of marketing and sales, the strategy of marketing and sales, it will look into segmentation and targeting as part of marketing strategy, finally, the module will explore innovation in product and service.Ìý

Ìý

Module learning outcomes

By the end of the module, it is expected that programme members may be able to demonstrate their ability in the following areas: Ìý

• Discuss the concepts of marketing and sales Ìý
• Design marketing and sales strategies Ìý
• Segment and target markets Ìý
• Innovate in product and service design Ìý

Module content

The module covers the following topics: Ìý

Ìý
The concept of marketing, Marketing and sales strategies, Market segmentation, targeting and positioning, Innovation in product and service design Ìý

To meet the apprenticeship standards, the following additional learning outcomes will be covered during the teaching of the module:

Skills Ìý

• Use customer insight and analysis of data to determine and drive customer service outcomes and improve customer relationships Ìý
• Use creative approaches to developing solutions to meet customer need Ìý

Structure

Teaching and learning methods

Teaching and learning takes place through a blended learning approach. The teaching and learning methods comprise a combination of self-study via a range of online materials on the Canvas learning platform, weekly one-hour virtual seminars with a Learning Coach, and face-to-face workshops with Faculty.ÌýÌý

Ìý
Materials on Canvas include content on-screen, videos, PowerPoint presentation s, journal articles, book chapters, practical activities and reflection points.Ìý Ìý

The contact hours are shown for one semester in the table below for illustrative purposes only. The actual timing will vary depending on your cohort start dateÌý

Ìý
Ìý

Study hours

At least 15.5 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

Students need to achieve an overall module mark of 40% to pass this module.

Summative assessment

Penalties for late submission of summative assessment

This module is subject to the Penalties for late submission for Postgraduate Flexible programmes policy, which can be found at:

/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmissionpgflexible.pdf

The Module Convenor will apply the following penalties to work submitted late:

• where the piece of work is submitted up to one calendar month after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark;Ìý
• where the piece of work is submitted more than one calendar month after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Reassessment

Additional costs