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MNM1STM: Strategic Management
Module code: MNM1STM
Module provider: Henley Business School
Credits: 20
Level: 7
When you'll be taught: Autumn / Spring / Summer module
Module convenor: Dr Andrew Hull, email: andrew.hull@henley.ac.uk
Pre-requisite module(s):
Co-requisite module(s):
Pre-requisite or Co-requisite module(s):
Module(s) excluded:
Placement information: No placement specified
Academic year: 2024/5
Available to visiting students:
Talis reading list:
Last updated: 19 November 2024
Overview
Module aims and purpose
The module explores how and where firms create competitive advantage in their markets. In doing so, it will introduce students to strategy and strategic marketing. The module will introduce well established theories, frameworks and models used by strategists and also explore how they are applied in practice. However, strategy is contentious and in addressing the topic, the module will challenge students to answer core questions which face business leaders today: What is the purpose of an organisation – to maximise shareholder returns or to meet the broader needs of stakeholders? How are successful strategies created – are they the output of a planned approach or do they emerge from within the business? Should a firm’s strategy be a response to opportunities identified in the market or the exploitation of its resources and capabilities? What is value?Â
The module aims to develop students’ understanding of the concepts and principles underpinning strategy and marketing. Students will also be able to interpret and apply them within the context of their own business. By the end of the module students will be able to:Â
Explain the core arguments underpinning the shareholder and stakeholder perspectives on the purpose of a business.Â
Explain the related concepts of vision, mission and values and their relevance to the future direction of a firm.Â
Evaluate different types of strategy and strategy creation.Â
Apply models and frameworks to identify opportunities and risks in the external environment and the industry in which a firm operates.Â
Apply models and frameworks to analyse a firm’s resources and capabilities.Â
Develop market strategiesÂ
Understand how firm’s realise strategy and the impact of organisational structures on strategy
Module learning outcomes
By the end of the module, it is expected that the student will be able to:Â
Explain an organisation’s strategy in the context of its objectives (including vision, mission and values).Â
Analyse the business environment and the industries and organisations that operate within it using relevant tools, concepts, theories and frameworks.Â
Analyse the resources and capabilities of a firm to understand where they may be able to create a competitive advantage.Â
Explain how strategy is created and realised within organisations.Â
Reflect on their personal learning experience.Â
Module content
This module has been designed to provide valuable practical and theoretical insights into key organizational issues and practices associated with strategy, its formation and marketing. Students will consider organizational contexts and how they may be analysed. Students will examine how organizations can respond to various opportunities. They will also consider theories and concepts around strategy and its formation, marketing, environmental and stakeholder analysis. They will be expected to apply learning to their work place and be able to assess individual and organizational practice in this areaÂ
Structure
Teaching and learning methods
The module will be taught using a blended learning approach. This will include directed self-study, workshops, group work, peer support, and other learning activities. During the module, students will follow a guided-learning path that will require them to read materials, access other core and optional learning materials and undertake a range of activities. In addition to the learning path, students will attend workshops. These are facilitated sessions that will help consolidate knowledge, apply it the workplace and develop higher order cognitive skills of analysis and evaluation. Students will be expected to relate their learning to their day-to-day work.Â
The contact hours are shown for one semester in the table below for illustrative purposes only. The actual timing will vary depending on your cohort start date.
Study hours
At least At least 14 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module. hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.
 Scheduled teaching and learning activities |  Semester 1 |  Semester 2 | Ìý³§³Ü³¾³¾±ð°ù |
---|---|---|---|
Lectures | |||
Seminars | |||
Tutorials | |||
Project Supervision | |||
Demonstrations | |||
Practical classes and workshops | 14 | ||
Supervised time in studio / workshop | |||
Scheduled revision sessions | |||
Feedback meetings with staff | |||
Fieldwork | |||
External visits | |||
Work-based learning | 90 | ||
 Self-scheduled teaching and learning activities |  Semester 1 |  Semester 2 | Ìý³§³Ü³¾³¾±ð°ù |
---|---|---|---|
Directed viewing of video materials/screencasts | |||
Participation in discussion boards/other discussions | 16 | ||
Feedback meetings with staff | |||
Other | |||
Other (details) | |||
 Placement and study abroad |  Semester 1 |  Semester 2 | Ìý³§³Ü³¾³¾±ð°ù |
---|---|---|---|
Placement | |||
Study abroad | |||
 Independent study hours |  Semester 1 |  Semester 2 | Ìý³§³Ü³¾³¾±ð°ù |
---|---|---|---|
Independent study hours | 80 |
Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.
Semester 1 The hours in this column may include hours during the Christmas holiday period.
Semester 2 The hours in this column may include hours during the Easter holiday period.
Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.
Assessment
Requirements for a pass
50% pass mark - Students need to achieve an overall module mark of 50% to pass this module.Â
Summative assessment
Type of assessment | Detail of assessment | % contribution towards module mark | Size of assessment | Submission date | Additional information |
---|---|---|---|---|---|
Written coursework assignment | Individual Report | 100% | 3,500 words | Submission deadlines are provided in your cohort schedule and can be found on Canvas |
Penalties for late submission of summative assessment
This module is subject to the Penalties for late submission for Postgraduate Flexible programmes policy, which can be found at:
/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmissionpgflexible.pdf
The Module Convenor will apply the following penalties to work submitted late:
- where the piece of work is submitted up to one calendar month after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark;Â
- where the piece of work is submitted more than one calendar month after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.
Formative assessment
Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.
Reassessment
Type of reassessment | Detail of reassessment | % contribution towards module mark | Size of reassessment | Submission date | Additional information |
---|---|---|---|---|---|
Written coursework assignment | Individual Report | 100% | 3,500 words | Date dependent on cohort entry and to be advised by the Programme Administrator |
Additional costs
Item | Additional information | Cost |
---|---|---|
Computers and devices with a particular specification | ||
Printing and binding | ||
Required textbooks | ||
Specialist clothing, footwear, or headgear | ||
Specialist equipment or materials | ||
Travel, accommodation, and subsistence |
THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.