澳门六合彩开奖记录

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MM399: Digital Entrepreneurship

澳门六合彩开奖记录

MM399: Digital Entrepreneurship

Module code: MM399

Module provider: Leadership, Organisations and Behaviour; Henley Business School

Credits: 20

Level: 6

When you'll be taught: Semester 2

Module convenor: Dr Matteo Borghi, email: m.borghi4@henley.ac.uk

Pre-requisite module(s): BEFORE TAKING THIS MODULE YOU MUST TAKE MM270 OR TAKE MM1F10 (Compulsory)

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: NA

Academic year: 2024/5

Available to visiting students: Yes

Talis reading list: Yes

Last updated: 19 November 2024

Overview

Module aims and purpose

Digital enterprises face a range of challenges that differentiate them from non-digital start-ups. They often operate in hyper-competitive winner-takes-it-all markets from inception. To succeed in this environment, they need to leverage digital technologies to shape novel business models, market their products and services and develop monetization strategies until they find product-market-fit, and achieve a scalable method of customer acquisition, typically by targeting global markets from the outset.

The module discusses how digital entrepreneurial ventures take advantage of the tensions and opportunities arising from current technological change. It then explores the approaches, methods and strategies employed by entrepreneurial, digital companies in validating and developing products, gaining market and customer traction, competing for scale in hyper-competitive markets as well as in monetizing their product, service and data offerings. It explores entrepreneurial marketing methods used by digital entrepreneurs including approaches to customer development. Finally, it also discusses data-driven decision making processes.

Module learning outcomes

By the end of the module, it is expected that students will be able to:

  1. Understand the major features of the digital economy including recent trends in digital technology;
  2. Illustrate how entrepreneurial organisations use digital technology to shape novel and sometimes disruptive business models;
  3. Gain knowledge of how entrepreneurs use digital marketing methods to achieve customer growth, and understand and apply digital marketing techniques;
  4. Understand how entrepreneurs exploit different monetization strategies and mechanism in highly competitive digital business contexts.

Module content

  • The digital economy and the impact of technology entrepreneurship on society, labour markets and industrial organisation
  • Entrepreneurial strategy for digital ventures I: Competitive dynamics
  • Entrepreneurial strategy for digital ventures II: Entrepreneurial techniques for rapid business model iteration
  • Entrepreneurial strategy for digital ventures III: Monetization strategies
  • Management by data and data-analytics
  • Digital Entrepreneurship and Marketing

Structure

Teaching and learning methods

This module is delivered across Semester 2 with two-hour sessions held on a weekly basis. Sessions are comprised of a combination of formal lectures, guest lectures from digital entrepreneurs and group work on digital enterprise challenges.

Study hours

At least 24 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.


聽Scheduled teaching and learning activities 聽Semester 1 聽Semester 2 听厂耻尘尘别谤
Lectures 20
Seminars 4
Tutorials
Project Supervision
Demonstrations
Practical classes and workshops
Supervised time in studio / workshop
Scheduled revision sessions
Feedback meetings with staff 1
Fieldwork
External visits
Work-based learning


聽Self-scheduled teaching and learning activities 聽Semester 1 聽Semester 2 听厂耻尘尘别谤
Directed viewing of video materials/screencasts
Participation in discussion boards/other discussions
Feedback meetings with staff
Other
Other (details)


聽Placement and study abroad 聽Semester 1 聽Semester 2 听厂耻尘尘别谤
Placement
Study abroad

Please note that the hours listed above are for guidance purposes only.

聽Independent study hours 聽Semester 1 聽Semester 2 听厂耻尘尘别谤
Independent study hours 175

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

Students must achieve an overall module mark of 40% to pass this module.

Summative assessment

Type of assessment Detail of assessment % contribution towards module mark Size of assessment Submission date Additional information
Oral assessment Team Presentation 30 10 minute presentation Semester 2, Teaching Week 10
In-class test administered by School/Dept Class Test 70 1.5 hours Semester 2, Teaching Week 12 Online Test including multiple-choices (10%) and one essay question (90%).

Penalties for late submission of summative assessment

The Support Centres will apply the following penalties for work submitted late:

Assessments with numerical marks

  • where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of three working days;
  • the mark awarded due to the imposition of the penalty shall not fall below the threshold pass mark, namely 40% in the case of modules at Levels 4-6 (i.e. undergraduate modules for Parts 1-3) and 50% in the case of Level 7 modules offered as part of an Integrated Masters or taught postgraduate degree programme;
  • where the piece of work is awarded a mark below the threshold pass mark prior to any penalty being imposed, and is submitted up to three working days after the original deadline (or any formally agreed extension to the deadline), no penalty shall be imposed;
  • where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

Assessments marked Pass/Fail

  • where the piece of work is submitted within three working days of the deadline (or any formally agreed extension of the deadline): no penalty will be applied;
  • where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension of the deadline): a grade of Fail will be awarded.

The University policy statement on penalties for late submission can be found at: /cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmission.pdf

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Group meeting with the module convenor in 鈥淪emester 2 Week 7 Teaching鈥 to discuss the digital venture idea.

Reassessment

Type of reassessment Detail of reassessment % contribution towards module mark Size of reassessment Submission date Additional information
Written coursework assignment Individual Essay 100 2,500 words During the University resit period August/September

Additional costs

Item Additional information Cost
Computers and devices with a particular specification Students are required to bring their own laptops with Internet connection; approximately 拢50 per group for digital advertising approximately 拢50 per group for digital advertising
Printing and binding
Required textbooks Skilton, M. (2016). Building the digital enterprise: a guide to constructing monetization models using digital technologies. Springer. 拢35
Specialist clothing, footwear, or headgear
Specialist equipment or materials
Travel, accommodation, and subsistence

THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.

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