MMM043-Principles of Marketing

Module Provider: Marketing and Reputation
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Autumn term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2023/4

Module Convenor: Dr Irute Karanicholas
Email: i.karanicholas@henley.ac.uk

Type of module:

Summary module description:

The module considers fundamentals underlying contemporary marketing, focusing both on theories and practices of marketing. The module deals with marketing on a strategic level.Ìý

Aims:

The Module aims to provide students with a clear understanding of the fundamentals (principles) underlying contemporary marketing and enables student to apply theory in practice.Ìý

Assessable learning outcomes:

The module is designed with the intention to help improve students’ employability skills in marketing.Ìý

By the end of the Module students should be able to:Ìý

1. Discuss the theoretical principles underlying contemporary marketing thought.


2. Appraise and apply a range of marketing strategies, tools and techniques.


3. Evaluate an organisation’s marketing planning process.


4. Understand consumer benefits and discuss the influences on consumer choices.


5. Understand how to position a product/company and communicate with consumers effectively.


6. Design and present a sound marketing presentation.Ìý


7. Understand the work of a Marketing Manager in practice, with the focus on strategic level.Ìý

Additional outcomes:

• Articulate arguments and demonstrate critical thinking effectively.Ìý


• Develop communication skills.Ìý


• Develop visual skills.Ìý


• Organise materials efficiently.Ìý


• ÌýDevelop abilities to effectively work in teams.Ìý

Outline content:

The moduleÌýexamines the basic principles of marketing, the marketing environment and marketing strategy, as well asÌýother contemporaryÌýtopics in marketing.Ìý

Brief description of teaching and learning methods:

Interactive lecturesÌýandÌýother interactiveÌýactivities, tutorials, presentation,Ìýand independent study.?Ìý

Contact hours:

Ìý	Autumn	Spring	Summer
Lectures	20
Tutorials	5
Demonstration	1
Practicals classes and workshops	7
Guided independent study:	Ìý	Ìý	Ìý
Ìý Ìý Wider reading (independent)	30
Ìý Ìý Wider reading (directed)	30
Ìý Ìý Advance preparation for classes	20
Ìý Ìý Preparation for tutorials	5
Ìý Ìý Preparation for presentations	30
Ìý Ìý Preparation for performance	20
Ìý Ìý Preparation of practical report	30
Ìý Ìý Reflection	2
Ìý	Ìý	Ìý	Ìý
Total hours by term	200	0	0
Ìý	Ìý	Ìý	Ìý
Total hours for module	200

Summative Assessment Methods:

Method	Percentage
Practical skills assessment	60
Set exercise	40

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Practical skill assessment (60%) will consist of two interrelated elements:Ìý

• Individual test (20%).ÌýCompleted in between week 7-9 of the term.Ìý


• Team presentation (40%). Presented during week 10 or 11.ÌýÌý

Set exercise (40%) will be conducted in small teams, but the work will be assessed through individual reflection.ÌýSubmission date: week 6 or 7Ìýof the term.ÌýÌý

Formative assessment methods:

Students will receive formative feedback onÌýa number ofÌýoccasions, including feedback given during theÌýtutorials,Ìýas well as lectures.Ìý

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 3 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Assessment requirements for a pass:

A weighted average mark of all assignments of 50%.

Reassessment arrangements:

By set exercise.Ìý

Additional Costs (specified where applicable):

Cost	Amount
Ìý1. Required text book	Ìý£70.00
Ìý	Ìý

Ìý

Last updated: 30 March 2023