APME80-Applied Consumer Behaviour Project

Module Provider: School of Agriculture, Policy and Development
Number of credits: 30 [15 ECTS credits]
Level:7
Terms in which taught: Autumn term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2023/4

Module Convenor: Ms Sandra Preciado
Email: s.l.preciado@reading.ac.uk

Type of module:

Summary module description:

Build your confidence in teamworking and develop a strong problem-solving philosophy. Within teams, you'll work on a consumer behaviour related project set by a live company or organisation, which may be internal or external to the University, and produce a report in Case Study format. The project will be supported with professional consultancy tutorials and workshops, as well as a team building experience. Through further workshops (online and offline), you'll explore contemporary cases and theory developments in consumer behaviour, improve team building, and master Case Study writing.

Aims:

Encourage collaborative learning amongst the cohort

• To develop problem solving abilities


• To develop case study analysis skills


• To develop effective case study writing skills


• To introduce professional management consultancy skills

Assessable learning outcomes:

• Demonstrate the ability to deliver a coherent group presentation


• Demonstrate the ability to deliver an effective consultancy report with clear solutions


• Demonstrate effective research skills

Additional outcomes:

• To acquire excellent project management skills


• To Acquire excellent case study writing skills

Outline content:

The module will encourage students to adopt contemporary styles of project management and team building techniques. The module will encourage the exchanging of ideas and experiences from the cohort’s own work experiences. Guest speakers from industry will be used to give practical perspective on effect project management and problem-solving techniques.Ìý

Indicative Reading list information

Creswell. J. W.Ìý (2009) Research Design: Qualitative, Quantitative, and mixed method approaches.

(3rd Ed) SAGE. London

Denscombe. M. (2010) The Good Research Guide: For Small-Scale Social Research Projects. (4th

Ed) McGraw-Hill Open University Press. Maidenhead, UK.

Kerr, J. (2013). Legacy. London: Constable.

Brief description of teaching and learning methods:

Sessions will be a mixture of small lectures and interactive classroom discussions. Team building sessions will also be significant at the beginning of the module. The classes will be team led with weekly team progress presentations given be the student teams.

Contact hours:

Ìý	Autumn	Spring	Summer
Seminars	30
Tutorials	20
Guided independent study:	250
Ìý	Ìý	Ìý	Ìý
Total hours by term		0	0
Ìý	Ìý	Ìý	Ìý
Total hours for module	300

Summative Assessment Methods:

Method	Percentage
Report	80
Oral assessment and presentation	20

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Students will complete a group report and presentation.

Formative assessment methods:

There will be weekly online presentations from groups on the progress of their project. This will be the point where formative assessment will occur. The regular lecture contact time will also act as an opportunity for individuals to receive formative feedback throughout the module.

Penalties for late submission:

The below information applies to students on taught programmes except those on Postgraduate Flexible programmes. Penalties for late submission, and the associated procedures, which apply to Postgraduate Flexible programmes are specified in the policy 'Penalties for late submission for Postgraduate Flexible programmes', which can be found here: /cqsd/-/media/project/functions/cqsd/documents/cqsd-old-site-documents/penaltiesforlatesubmissionpgflexible.pdf
The Support Centres will apply the following penalties for work submitted late:

• where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
• where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

The University policy statement on penalties for late submission can be found at: /cqsd/-/media/project/functions/cqsd/documents/cqsd-old-site-documents/penaltiesforlatesubmission.pdf
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:

50%

Reassessment arrangements:

Reassessment will be an individual report and will be set by the module convenor on an annual basis.

Additional Costs (specified where applicable):

1) Required text books:Ìý None

2) Specialist equipment or materials:Ìý None

3) Specialist clothing, footwear or headgear:Ìý None

4) Printing and binding:Ìý None

5) Computers and devices with a particular specification:Ìý None

6) Travel, accommodation and subsistence:Ìý None

Last updated: 30 March 2023