MQM1SAM-Sales and Marketing

Module Provider: Marketing and Reputation
Number of credits: 20 [10 ECTS credits]
Level:4
Terms in which taught: Autumn / Spring / Summer module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2022/3

Module Convenor: Dr Irute Karanicholas
Email: i.karanicholas@henley.ac.uk

Type of module:

Summary module description:

This module explores marketing in the wider context of business management to gain a firm understanding of its practice and theories.?Ìý

Aims:

The module aims to introduce students to marketing and sales from both practice and theory perspectives.ÌýÌý

The module will explore the concepts of marketing and sales, the strategy of marketing and sales, it will look into segmentation and targeting as part of marketing strategy, finally, the module will explore innovation in product and service.Ìý

Assessable learning outcomes:

By the end of the module, it is expected that programme members may be able to demonstrate their ability in the following areas:Ìý

• Discuss the concepts of marketing and salesÌý


• Design marketing and sales strategiesÌý


• Segment and target marketsÌý


• Innovate in product and service designÌýÌýÌýÌýÌýÌý

Additional outcomes:

SkillsÌý

• Use customer insight and analysis of data to determine and drive customer service outcomes and improve customer relationshipsÌýÌý


• Use creative approaches to developing solutions to meet customer needÌý

Outline content:

The module covers the following topics:Ìý

• The concept of marketingÌýÌý


• Marketing and sales strategiesÌý


• Market segmentation, targeting and positioningÌý


• Innovation in product and service designÌý

Brief description of teaching and learning methods:

Teaching and learning takes place through a blended learning approach. The teaching and learning methods comprise a combination of self-study via a range of online materials on the Canvas learning platform, weekly one-hour virtual seminars with a Learning Coach, and face-to-face workshops with Faculty.Ìý

Materials on Canvas include content on-screen, videos, PowerPoint presentations, journal articles, book chapters, practical activities and reflection points.Ìý&nbs p;

Summative assessment- Examinations:

No examinationÌý

Summative assessment- Coursework and in-class tests:

One 2,500 word individual report, to be submitted as per the submission schedule for the cohort.ÌýÌý

Formative assessment methods:

Facilitated learning activities are undertaken during the seminars and workshops, including formative feedback on these activities.ÌýÌý

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: Ìý

Assessment requirements for a pass:

40%Ìý

Reassessment arrangements:

Reassessment by 100% assignment, capped at 40%.Ìý

Additional Costs (specified where applicable):

Required textbooks - cost tbc

Last updated: 22 September 2022