ENMPW-Persuasive Writing for the Creative Industries

Module Provider: English Literature
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2022/3

Module Convenor: Ms Shelley Harris
Email: shelley.harris@reading.ac.uk

Type of module:

Summary module description:

This module trains you in persuasive writing techniques for the creative industries and encourages you to set your own work in its critical and industrial context. You will produce texts such as: pitch letters, synopses, book blurbs, book, film and television reviews. . Learning on the module will include contact with creative industry professionals. Your summative portfolio will showcase a range of original writing, accompanied by a reflective essay.

Aims:

• To introduce students to a range of persuasive writing techniques for the creative industries.


• To facilitate links with professionals in the field of persuasive writing for the creative industries


• To encourage students to evaluate their own writing in the context of current developments in the creative industries

Assessable learning outcomes:

By the end of the module, students will be expected to:

• Produce a range of persuasive writing suitable for the creative industries


• Demonstrate knowledge of the industrial context of such writing


• Analyse and evaluate their own work in the light of their literary and industrial knowledge

Additional outcomes:

The module will encourage students to develop their oral communication skills through discussions in seminars, think critically both within and across disciplines, and make connections between their academic studies and an industrial context.

With its strong industrial focus, this module offers students the chance to improve their employability.

Outline content:

The exact contents of the module will be settled in discussion with the students enrolled so as to take account of their particular interests in this large and open field, as well as developments in the creative industries and the opportunity to hear particular guest speakers. The module’s primary materials will vary from year to year, and student to student.

Brief description of teaching and learning methods:

The module consists of eleven weekly seminars, each two hours in length. Each seminar will involve the reading and writing of persuasive texts, and consideration of the industrial context in which they are produced and sold. The module teacher will also be available for consultation with students on a one-to-one basis to discuss their work and the progress of the module as a whole.

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

The summative assessment will consist of a single portfolio containing persuasive writing such as (but not limited to): pitch letters, synopses, book blurbs, journalism and nonfiction writing, together totalling 4500 words. In addition, an accompanying essay of 1500 words will evaluate this original writing with reference to its literary and industrial context.

Formative assessment methods:

Feedback on written drafts.

Penalties for late submission:

The below information applies to students on taught programmes except those on Postgraduate Flexible programmes. Penalties for late submission, and the associated procedures, which apply to Postgraduate Flexible programmes are specified in the policy £Penalties for late submission for Postgraduate Flexible programmes£, which can be found here: