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MMM043 - Principles of Marketing

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MMM043-Principles of Marketing

Module Provider: Marketing and Reputation
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Autumn term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Dr Irute Karanicholas
Email: i.karanicholas@henley.ac.uk

Type of module:

Summary module description:

The module considers fundamentals underlying contemporary marketing, focusing both on theories and practices of marketing. The module deals with marketing on a strategic level.Ìý


Aims:

The Module aims to provide students with a clear understanding of the fundamentals (principles) underlying contemporary marketing and enable student to apply theory in practice.Ìý


Assessable learning outcomes:

The module is designed with the intention to help improve students’ employability skills in marketing.Ìý



By the end of the Module students should be able to:Ìý




  1. Discuss the theoretical principles underlying contemporary marketing thought.

  2. Appraise and apply a range of marketing strategies, tools and techniques.

  3. Evaluate an organisation’s marketing planning process.

  4. Understan d consumer benefits and discuss the influences on consumer choices.

  5. Understand how to position a product/company and communicate with consumers effectively.

  6. Design and present a sound marketing presentation.Ìý

  7. Understand the work of a Marketing Manager in practice, with the focus on strategic level.Ìý


Additional outcomes:


  • Articulate arguments and demonstrate critical thinking effectively.Ìý

  • Develop verbal communication skills.Ìý

  • Develop visual and design skills.?Ìý

  • Organise materials efficiently.Ìý

  • ÌýEffectively work in a team.Ìý



Ìý


Outline content:

The moduleÌýexamines the basic principles of marketing, the marketing environment and marketing strategy, as well asÌýother contemporaryÌýtopics in marketing.Ìý


Brief description of teaching and learning methods:

Interactive lecturesÌýandÌýother interactiveÌýactivities, tutorials, presentation,Ìýand independent study.?Ìý


Contact hours:
Ìý Autumn Spring Summer
Lectures 20
Seminars 0
Tutorials 4
Demonstration 1
Practicals classes and workshops 6
Guided independent study: Ìý Ìý Ìý
Ìý Ìý Wider reading (independent) 24
Ìý Ìý Wider reading (directed) 24
Ìý Ìý Advance preparation for classes 20
Ìý Ìý Preparation for tutorials 4
Ìý Ìý Preparation for presentations 39
Ìý Ìý Preparation for performance 24
Ìý Ìý Preparation of practical report 29
Ìý Ìý Reflection 5
Ìý Ìý Ìý Ìý
Total hours by term 200 0 0
Ìý Ìý Ìý Ìý
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Practical skills assessment 60
Set exercise 40

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Practical skill assessment (60%) will consist of two interrelated elements:Ìý





  • Individual test (20%).ÌýCompleted during week 8Ìýof the term.Ìý




  • Team?presentation (40%).?Presented during week 11, last week of the term.ÌýÌý





Set exercise (40%) will be conducted in small teams. The work will be assessed through individual reflection.ÌýSubmission date: week 7Ìýof the term.ÌýÌý


Formative assessment methods:

Students will receive formative feedback onÌýa number ofÌýoccasions, including feedback given during theÌýtutorials,Ìýas well as lectures.Ìý


Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 3 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Assessment requirements for a pass:

A weighted average mark of all assignments of 50%.


Reassessment arrangements:

By set exercise.Ìý


Additional Costs (specified where applicable):


















Cost Amount
Ìý1. Required text book Ìý£70.00
Ìý Ìý


Ìý


Last updated: 26 August 2021

THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.

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