TY3AT-Advanced typography for printed and electronic books

Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Level:6
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2020/1

Email: s.k.chapman@reading.ac.uk

Type of module:

Summary module description:

This module explores advanced editorial design and detailed typography for print and/or digital publishing.

Aims:

• To effectively structure and present a complex text to support reading effectively.


• To engage with critical issues for the future of publishing.

Assessable learning outcomes:

• To critically discuss key challenges and opportunities for ‘design for reading’ in relation to the evolving nature of publishing.


• To develop and translate a coherent typographic aesthetic for a print and/or digital publication.


• To demonstrate appropriate adaptation of typographic conventions for digital and/or print versions of a publication.


• To develop a critical eye for micro-typography.


• To use appropri ate editorial tools to a high standard.

Additional outcomes:

Students should also be able to articulate their ideas visually, through drawing and work on computers, defend their approach to a problem, and make an effective verbal and visual presentation of their ideas.

Outline content:

This module focuses on exploring complex typography in digital editorial publishing, with reference to historical and contemporary examples. The module will examine the challenges and opportunities of traditional and digital publishing for an evolving industry, focusing on how typography can support design for reading for digital platforms.

Brief description of teaching and learning methods:

Students will explore the presentation of complex text on screen and/or print through a combination of tutorials, seminars and technical workshops. Workshops will cover advanced techniques in relevant software. In seminars, students will engage explore the challenges and opportunities of traditional and digital publishing for an evolving industry. A practical project will explore these matters through an editorial design brief.

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

A series of research and development tasks are assessed during the initial phases of the project, using a combination of peer, self and tutor assessment. The main project builds on these and is submitted for formative assessment at the end of the autumn term. The summative assessment of the main project takes place in summer term. Marking and moderating will take into account the formative assessment stage (see below) and any additional work the student has undertaken prior to final submission. The marks for the research and development tasks cannot be improved at resubmission stage

Formative assessment methods:

Formative feedback is given during the project; further feedback (including an indicative marking rubric) is given after initial project submission; a final opportunity for feedback is offered in summer term to students making changes before final submission.

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 3 practical work that is assessed in Summer Term (i.e. all work in module TY3DP3 and practical work submitted for optional modules). 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.

For non-practical work the standard University policy applies: ?

Assessment requirements for a pass:

A mark of 40% overall.

Reassessment arrangements:

Coursework that bears a confirmed mark of less than 40 must be resubmitted by an August date to be notified.

Additional Costs (specified where applicable):

1. Computers and devices with a particular specification: £10-£20

Last updated: 30 November 2020