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INMR89 - Big Data in Business

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INMR89-Big Data in Business

Module Provider: Business Informatics, Systems and Accounting
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2020/1

Module Convenor: Prof Keiichi Nakata

Email: k.nakata@henley.ac.uk

Type of module:

Summary module description:

This module focusses on the methods and techniques of using Big Data in business. Given the availability of large amounts of data in business and organisation, there is an increasing need for organisations to assess how effectively Big Data can be utilised for business. In this module, students consider how organisations can benefit from Big Data, and analyse business and technological requirements to create value though Big Data and business analytics. Students will also explore recent developments in technologies surrounding Big Data such as text analytics, cognitive analytics and visualisation, and assess types of tools that can be utilised, including the use of state-of-the-art analytics tools.Ìý


Aims:

The aim of this module is for students to be able to evaluate the business value in utilising Big Data and develop information management solutions with an appreciation of Big Data and business analytics methods and technologies.Ìý


Assessable learning outcomes:

Upon successful completion of this module, students should be able to:Ìý




  • Assess the business opportunity and value creation through the utilisation of Big Data and business analytics by analysing the business environment and requirements;Ìý

  • Critically assess suitable Big Data technologies and business analytics approaches;Ìý

  • FormulateÌýa solution for achieving value through Big Data;Ìý

  • Demonst rate the solution using an existing Big Data and business analytics tool;Ìý

  • Assess the organisational and technical impact of implementing the solution.Ìý


Additional outcomes:

Upon successful completion of this module, students should be able to:Ìý




  • Critically assess the suitability of a range of business analytics tools against a set of requirements;Ìý

  • Become familiar with state-of-the-art developments and commercial tools such as cognitive computingÌý


Outline content:


  • Introduction; Business opportunity in the era of Big DataÌý

  • Big Data StrategyÌý

  • Business analysis for big data and business intelligenceÌý

  • Methods, techniques and tools for Big DataÌý

  • Developing a Big Data strategyÌý

  • Big Data visualisationÌý

  • Artificial intelligence and machine learningÌý

  • Professional, leadership and ethical issues in Big Data solutionsÌý

  • Emerging issues and impacts of Big DataÌý


Brief description of teaching and learning methods:

This module combines lecture, seminars and practical workshops to develop Big Data strategies. It also uses state-of-the-art analytics tools as part of developing a Big Data solution in business as aÌýteamÌýproject.Ìý


Contact hours:
Ìý Autumn Spring Summer
Lectures 8
Seminars 8
Demonstration 3
Supervised time in studio/workshop 11
Guided independent study: Ìý Ìý Ìý
Ìý Ìý Wider reading (independent) 45
Ìý Ìý Wider reading (directed) 10
Ìý Ìý Advance preparation for classes 10
Ìý Ìý Preparation for presentations 5
Ìý Ìý Preparation of practical report 30
Ìý Ìý Group study tasks 35
Ìý Ìý Carry-out research project 35
Ìý Ìý Ìý Ìý
Total hours by term 0
Ìý Ìý Ìý Ìý
Total hours for module 200

Summative Assessment Methods:
Method Percentage
Report 100

Summative assessment- Examinations:
None

Summative assessment- Coursework and in-class tests:

Assessment will consist of a written coursework assignmentÌý(20 pages of A4)Ìý(100%) due in Week1 of the Summer Term. In completing the coursework assignment, students will be expected to work inÌýteamsÌýto produce a big data strategy for aÌýparticular businessÌýcontext,Ìýbased onÌýwhichÌýanÌýindividualÌýreport is produced.Ìý



The assignment will provide students an opportunity to communicate critically and concisely their findings which demonstrate their extended understanding of the subject.


Formative assessment methods:

Feedback on theÌýteamÌýproject as well as topics related to assessable elements of the module will be provided during workshop sessions.Ìý


Penalties for late submission:

(University standard penalties for late submission are automatically generated):


Assessment requirements for a pass:

Students will be required to obtain a mark of 50%Ìýor aboveÌýbased on the coursework.Ìý


Reassessment arrangements:

ByÌýre-submission ofÌýthe coursework.Ìý


Additional Costs (specified where applicable):














Cost Amount
1. Required text books £50.00


Ìý


Last updated: 4 April 2020

THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.

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