DM1004-Organisations and Environment

Module Provider: International Business and Strategy
Number of credits: 20 [10 ECTS credits]
Level:4
Terms in which taught: Autumn / Spring / Summer module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2020/1

Email: andrew.hull@henley.ac.uk

Type of module:

Summary module description:

This module explores the organisation’s environmental context. The module considers the influences on organisations including its consumers and competitors; the role and function of marketing; an appraisal of stakeholders;ÌýinÌýadditionÌýtoÌýconsiderationÌýforÌýitsÌýlocal,ÌýnationalÌýand/orÌýinternationalÌýcontext.ÌýItÌýwillÌýconsider how this operating environment may be analysed and used to direct strategy. It will consider the key approaches to strategyÌýformation.

Aims:

The module aims to develop the students’ understanding of the concepts and principles underpinning strategy and marketing and to evaluate and interpret these within the context in which theirÌýorganisationsÌýoperate.ÌýThe module aims to prepare students to:Ìý

Ìý

1. 
   

   Determine the nature of theirÌýcustomerÌý

   
   

2. 
   

   Appraise the effectiveness of the organisation's product offer forÌýcustomersÌý

   
   

3. 
   

   Assess its environment and how this isÌýchanging.Ìý

   
   

4. 
   

   Create approaches to developing strategies and solutions (products and services) to meet customerÌýneed.Ìý

   
   

Assessable learning outcomes:

By the end of the module the student will be able:Ìý

1. 
   

   Use tools to analyse the organisation'sÌýenvironment.Ìý

   
   

2. 
   

   Assess the effectiveness of its approach toÌýmarketing.Ìý

   
   

3. 
   

   Appraise their organisation's strategy and the methods by which strategy isÌýformed&nb sp;

   
   

Additional outcomes:

Outline content:

ThisÌýmoduleÌýhasÌýbeenÌýdesignedÌýtoÌýprovideÌývaluableÌýpracticalÌýandÌýtheoreticalÌýinsightsÌýintoÌýkeyÌýorganisational issues and practices associated with strategy, its formation and marketing. Students will consider organisational contexts and how they may beÌýanalysed. Students will examine howÌýorganisationsÌýcan respond to various opportunities. They will also consider theories and concepts around strategy and its fo rmation, marketing, environmental and stakeholder analysis. They will be expected to apply learning to theirÌýworkÌýplaceÌýandÌýbeÌýableÌýtoÌýassessÌýindividualÌýandÌýorganisationalÌýpracticeÌýinÌýthisÌýarea.Ìý

Brief description of teaching and learning methods:

The module will be taught using a blended learning approach. This will include directed self-study, workshops,ÌýgroupÌýwork,ÌýpeerÌýsupport,ÌýandÌýotherÌýlearningÌýactivities.ÌýDuringÌýtheÌýmodule,ÌýstudentsÌýwillÌýfollow a guided-learning path that will require them to read materials, access other core and optional learning materials and undertake a range of activities. In addition to the learning path, students will attend workshops. T hese are facilitated sessions that will help consolidate knowledge, apply it the workplace and develop higher order cognitive skills of analysis and evaluation. Students will be expected to relate their learning to their day-to-dayÌýwork.Ìý

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Students will prepare aÌý3,000 wordÌýreport and supporting reflection on theÌýdevelopment of a business idea/ strategy using the frameworks and theories that they have learnt during the module.ÌýThis will be submittedÌýsoon after the completion of the third workshop (week 9 of the module).Ìý

Formative assessment methods:

Penalties for late submission:

StandardÌýÌýpenalties will apply see here:Ìý/web/files/qualitysupport/penaltiesforlatesubmission.pdf

Assessment requirements for a pass:

40%

Reassessment arrangements:

By resubmission of coursework to the same brief.

Additional Costs (specified where applicable):

Last updated: 4 April 2020