TY3AT-Advanced typography for printed and electronic books

Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Level:6
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2019/0

Email: j.l.moys@reading.ac.uk

Type of module:

Summary module description:

This module explores advanced editorial design and detailed typography across printed and epub versions of a book.

Aims:

• To effectively structure and present a complex text with different levels of annotation to support design for reading effectively across both print and epub versions of a book.


• To engage with critical issues for the future of publishing.

Assessable learning outcomes:

• To critically discuss key challenges and opportunities for ‘design for reading’ in relation to the evolving nature of publishing.


• To develop and translate a coherent typographic aesthetic across both printÌý and epub versions of a book.


• To demonstrate appropriate adaptation of typographic conventions across both printÌý and epub versions of a book.


• To develop a critical eye for micro-typography.


• T o use editorial tools (both craft and digital tools) to a high standard.

Additional outcomes:

Students should also be able to articulate their ideas visually, through drawing and work on computers, defend their approach to a problem, and make an effective verbal and visual presentation of their ideas.

Outline content:

This module focuses on exploring complex typography in digital and printed editorial publishing, with reference to historical and contemporary examples. The module will examine the challenges and opportunities of traditional and digital publishing for an evolving industry, focusing on how typography can support design for reading across print and digital platforms. Workshops will cover advanced techniques in InDesign and using CSS for epub formats.

Brief description of teaching and learning methods:

Students will explore advanced book design and detailed typography and how to achieve such designs through a combination of tutorials, seminars and technical workshops. In seminars, students will engage with historic and present day examples of editorial design and explore the challenges and opportunities of traditional and digital publishing for an evolving industry. Workshops will cover advanced techniques in InDesign and using CSS for epub formats. A practical project will explore these ma tters through an editorial design brief. Students will contribute to planning the seminars and will each make a short presentation at every seminar.

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

A series of research and development tasks are assessed during the initial phases of the project, using a combination of peer, self and tutor assessment. The main project builds on these and is submitted for formative assessment at the end of the autumn term, alongside an assessed oral presentation of the project. The summative assessment of the main project takes place in summer term. Marking and moderating will take into account the formative assessment stage (see below) and any additional work the student has undertaken prior to final submission. The marks for the research and development tasks and the presentation cannot be improved at resubmission stage.

Formative assessment methods:

Formative feedback is given during the project; further feedback (including an indicative marking rubric) is given after initial project submission; a final opportunity for feedback is offered in summer term to students making changes before final submission.

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 3 practical work that is assessed in Summer Term (i.e. all work in module TY3DP3 and practical work submitted for optional modules). 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.

For non-practical work the Module Convenor will apply the following penalties for work submitted late, in accordance with the University policy.

• where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;


• where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

ÌýThe University policy statement on penalties for late submission can be found at:

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:

A mark of 40% overall.

Reassessment arrangements:

Coursework that bears a confirmed mark of less than 40 must be resubmitted by an August date to be notified.

Additional Costs (specified where applicable):

Last updated: 17 April 2020