APME82-Human Motivation

Module Provider: School of Agriculture, Policy and Development
Number of credits: 10 [5 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2019/0

Email: a.l.macready@reading.ac.uk

Type of module:

Summary module description:

Theory and practice in relation to human motivation, self-control and self-regulation will be explored and examined in relation to consumer behaviour in a variety of settings. Drawing on perspectives from a variety of fields including psychology, marketing and consumer research, students will explore practical ways in which motivation may be enhanced.

Aims:

To enable students to study topics relating to human motivation, and critically evaluate methods and applications of motivation theory in consumer marketing research.

Assessable learning outcomes:

At the end of this course students will:

1. Understand and critically evaluate theories and models of human motivation


2. Be equipped to create strategies to improve motivation in a variety of practical settings.

Additional outcomes:

Outline content:

Sessions will be a mixture of lectures and interactive discussions. Key issues in motivation will be analysed in relation to consumer behaviour, drawing on a range of perspectives in psychology, marketing and consumer research.

Brief description of teaching and learning methods:

Students will experience a mixture of lectures and interactive discussions.Ìý

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

TheÌýmodule will be assessed by written coursework and a team case study oral presentation.Ìý

Formative assessment methods:

Class exercises and discussions will provide the basis for formative assessment.

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Assessment requirements for a pass:

A mark of 50% overall (weighted average of the coursework marks).

Reassessment arrangements:

Re-submission of coursework

Additional Costs (specified where applicable):

Last updated: 10 April 2019