澳门六合彩开奖记录
AP1EQ3-Qualitative Research Methods
Module Provider: Agr and Food Econ
Number of credits: 10 [5 ECTS credits]
Level:4
Terms in which taught: Autumn term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2019/0
Email: e.s.millan@reading.ac.uk
Type of module:
Summary module description:
Aims:
This module aims to introduce students to qualitative research methods, and to provide them with an understanding of the underlying theoretical frameworks and the use of qualitative methods for consumer research. Students will get practical experience through the development of a qualitative research project that includes design, data collection, analysis, and report writing.
Assessable learning outcomes:
At the end of this module students will:
1. Be able to appreciate the potential role and value of qualitative research methods to social science research;
2. Understand the differences between qualitative and quantitative research approaches, and their advantages and shortcomings;
3. Recognise the circumstances under which particular qualitative methods might be used and select the most appropriate qualitative format for addressing a specific research question.
Additional outcomes:
Develop skills for conducting qualitative field work, and gain experience of using some of these methods to address specific consumer research questions.
Outline content:
- - Nature of qualitative research
- Ethical issues in undertaking qualitative research
- Qualitative research design
- Verbal data: interviews and focus groups
- Observation and mediated data: observation and ethnography, visual data, using documents as data, and qualitative online research
- Analysing qualitative data
- Reporting qualitative research findings
Brief description of teaching and learning methods:
听 | Autumn | Spring | Summer |
Lectures | 12 | ||
Tutorials | 8 | ||
Guided independent study: | 80 | ||
听 | 听 | 听 | 听 |
Total hours by term | 20 | ||
听 | 听 | 听 | 听 |
Total hours for module | 100 |
Method | Percentage |
Report | 60 |
Class test administered by School | 40 |
Summative assessment- Examinations:
Summative assessment- Coursework and in-class tests:
1. Run qualitative research in groups on specific research problems:
a. Written research report produced individually on the basis of all data collected by your team, and structured as follows: Introduction, Literature Review, Research Methodology, Data Analysis and Research Findings, and Conclusions (between 1500 and 2500 words mandatory limit) (60%)
2. In-class test comprising short essays and multiple-choice questions (1-hour duration) (40%)
Formative assessment methods:
Penalties for late submission:
The Module Convener will apply the following penalties for work submitted late:
The University policy statement on penalties for late submission can be found at:
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.
Assessment requirements for a pass:
A mark of 40% overall
Reassessment arrangements:
By examination in August/September only
Additional Costs (specified where applicable):
1) Required text books:
2) Specialist equipment or materials:
3) Specialist clothing, footwear or headgear:
4) Printing and binding:
5) Computers and devices with a particular specification:
6) Travel, accommodation and subsistence:
Last updated: 8 April 2019
THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.