just IMAGINE if ... was founded by British entrepreneur and children's welfare campaigner Paul Lindley OBE.
"The phrase 'just imagine if' has stayed with me throughout my life. Imagine a world of gender and racial equality. Imagine a world free from businesses polluting our environment. Imagine if we could make a genuine impact to reduce childhood obesity."
Paul Lindley
This dream led Paul to establish just IMAGINE if…, a university-hosted, business-focused, non-profit competition to address the UN's Sustainable Development Goals.
just IMAGINE if... aims to find people with early-stage, simple business ideas that could provide sustainable solutions to some of the most pressing social, cultural and environmental challenges facing society today, and give them a real chance of development.
Find out more about our founder, Paul Lindley